Abstract
The text highlights the behavior mechanisms through which the traditional culture pulls its viability. Among strategies that maintain the traditional system of values, etiquette offers efficient ways of demonstrating social statute. Understood as a ritual, it correlates various languages in order to regularize relations within groups participating in the ritual, but also in order to maintain the basis of society and of traditional culture. The author proposes an analysis of the symbiosis identified in the labeling/designation strategies by verbal language, rite and apparel. Proverbs and household expressions, generally sayings, by their aphoristic and didactic, and also concise form, are very efficient in the process of communication, especially of the normative one. The saying „ori te poartă cum ţi-i vorba, ori vorbeşte cum ţi-i portul” (English translation: either behave as you speak, or speak as you dress) is an emblematic maxim of the traditional culture.